In sharing her final thoughts in the book Ascend Your Start-Up, the author takes a look back at the mountain after having made the arduous trek up Mount Everest, which was the metaphor for scaling a start-up.
- It's not about title, status or money, but about inspiring and motivating others for a common goal
- There are a lot of unknowns along the way, but you can tackle anything
- This isn't a sprint, it's a marathon so focus on what you want to build and map out your values, culture, while building your brand. Enjoy the journey.
- Continuous improvement, endless curiosity, knowing you don't know everything so getting folks on your team that do is imperative so you can operationalize
- Know who your consumer is, who your employees are, and stay focused on results
- Measure & analyze KPIs and recalibrate your business
- Hold people and teams accountable, getting rid of toxicity and encouraging positivity
- Stay sane, keep your eye on the prize, and have fun along the way, constantly learning from your customers, your employees, yourself.
- Be better tomorrow than you were yesterday.
- Grit, grit, grit
Be a multiplier. Multiply your joy, prosperity and knowledge and help others do the same.

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