Kelsey posits that there are three ways one could respond to AI: Adapt, Adopt, or Adept with Chapter 5 of Surfing the Tsunami focusing on what Adopt is all about.
He writes that adopting is a "better" response to AI, where one is adopting AI-related tools & platforms, becoming more actively involved in managing AI. Whatever company uses AS will have a competitive advantage.
I came across an article this week that touches on a point made in the book, where new tech comes along, displaces workers or creates a new job opportunity. At Chili's Grill & Bar restaurants, robots are being used to make their server's jobs a little easier, which "allows their staff to be more engaging with the guests while benefiting the restaurant altogether." The Chili's example is one that highlights how routine work became the mother of automation AND stressed the importance of the employee's focus to be on making the customer experience better as more of his/her time was spent engaging with the customer, not hustling to get dishes back to the kitchen.
In a nutshell, "sooner or later, because of economic competition and past precedents, AI will be increasingly adopted" (Kelsey, 2018). So, if someone is in denial, that won't stop the marketplace from adopting AI-related tools & platforms. What I do like is the approach Kelsey notes, calling it "sustainable transition" with AI where adoption is facilitated by organizations willing to redevelop their workforce to maintain relevance, gain a competitive edge, and sustain growth with a skilled labor force.

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